Motion Design
Illustrations
AI Implementation
Instructional Writing
Great products need visuals that do more than decorate—they clarify, energize, and connect. I specialize in creating animation, illustration, and custom iconography that not only look beautiful, but also solve real problems and elevate every user experience.
My impact lies in making complex ideas instantly accessible through motion, visual storytelling, and system-ready icons, all designed with production in mind.
Whether building a full suite of animated assets, a signature icon set, or illustrated brand elements, I blend artistic craft with practical solutions—delivering visuals that make teams faster, products clearer, and brands more memorable.
// experience
// experience
The Impact
The Impact
The Impact
For over two decades, I’ve helped teams visualize their best ideas through purposeful animation, custom icons, and illustration. My work is crafted to simplify complexity, engage users, and speed up team workflows—so products excel and stories stick.
The Narrative Arc:
Simple → Connected → Systematic → Scalable → Human
The Narrative Arc:
Simple → Connected → Systematic → Scalable → Human
The Narrative Arc:
Simple → Connected → Systematic → Scalable → Human
Twenty years in animation and illustration have shown me that great products aren’t built by specialists in isolation—they’re crafted by someone who can sketch, animate, document, optimize, and embrace new tools as they emerge. I turn concepts into visual systems: hand-created icons and illustrations, purposeful animation, and thoughtful documentation—all powered by AI-enhanced workflows that make brands memorable and teams more effective. Every project I touch is guided by mastery, curiosity, and the belief that when visuals, motion, and intelligent technology work together, products not only look better—they work better.
Motion Graphics & 20+ Year Animation Foundation
Need:
Great products need more than static screens—they need movement that guides users, tells stories, and makes experiences memorable. Teams want animation that’s not just beautiful, but purposeful, on-brand, and easy to integrate.
Mastery:
I create purposeful motion from storyboard to final delivery—combining classical animation with digital expertise. My approach delivers:
Cinematic product intros and feature demos
UI/UX motion, onboarding, and microinteractions
Animated icons and illustrations
Rapid, collaborative prototyping for your team
Every animation is crafted for clarity and real-world utility, ensuring your product isn’t just seen—it’s remembered.
Classical Illustration Foundation & Digital Systems
Need:
Products and brands require original, adaptable illustration and iconography to stand out, communicate fast, and evolve with changing needs. Teams need artwork that’s unique, scalable, and ready for all platforms.
Mastery:
I blend hand-drawn craft with AI-enhanced workflows to deliver:
Rapid, AI-generated concept art for fast exploration and approvals
Seamless conversion to SVG and vector graphics—ready for any device or platform
Transformation of static illustrations into motion-ready assets
Creation of complete icon and illustration systems, tailored to your style and brand voice
My workflow removes bottlenecks: you receive fast concepting, consistent quality, and visuals built for both flexibility and animation.
Brand Alignment & AI Integration Excellence
Need:
Accelerating production timelines while safeguarding brand integrity is essential for enterprise design systems, especially as demands and deliverables grow more complex. Teams need to move faster, but never at the expense of brand consistency or creative excellence.
Mastery:
With 20+ years of traditional craft, I seamlessly integrate AI-powered tools into production workflows while honoring each brand’s unique voice. As a consultant to leading animation studios, I design custom automation systems, author robust prompt libraries (3,000+ prompts to date), and ensure AI is used to amplify—not replace—human expertise. The result: accelerated storyboarding, icon generation, and asset delivery, all underpinned by brand standards and creative rigor.
Design System Documentation Leadership
Need:
Organizations need documentation that goes beyond explanation—it must connect designers’ intent with developer execution, ensuring entire teams stay aligned and productive, even at enterprise scale.
Mastery:
At Meta, I led the documentation architecture for a global learning design system, supporting more than 50,000 employees. Through weekly office hours, real-time reporting, and a commitment to single-source-of-truth practices, I made documentation the backbone of organizational clarity and speed, not an afterthought, but a strategic asset.
Twenty years in animation and illustration have shown me that great products aren’t built by specialists in isolation—they’re crafted by someone who can sketch, animate, document, optimize, and embrace new tools as they emerge. I turn concepts into visual systems: hand-created icons and illustrations, purposeful animation, and thoughtful documentation—all powered by AI-enhanced workflows that make brands memorable and teams more effective. Every project I touch is guided by mastery, curiosity, and the belief that when visuals, motion, and intelligent technology work together, products not only look better—they work better.
Motion Graphics & 20+ Year Animation Foundation
Need:
Great products need more than static screens—they need movement that guides users, tells stories, and makes experiences memorable. Teams want animation that’s not just beautiful, but purposeful, on-brand, and easy to integrate.
Mastery:
I create purposeful motion from storyboard to final delivery—combining classical animation with digital expertise. My approach delivers:
Cinematic product intros and feature demos
UI/UX motion, onboarding, and microinteractions
Animated icons and illustrations
Rapid, collaborative prototyping for your team
Every animation is crafted for clarity and real-world utility, ensuring your product isn’t just seen—it’s remembered.
Classical Illustration Foundation & Digital Systems
Need:
Products and brands require original, adaptable illustration and iconography to stand out, communicate fast, and evolve with changing needs. Teams need artwork that’s unique, scalable, and ready for all platforms.
Mastery:
I blend hand-drawn craft with AI-enhanced workflows to deliver:
Rapid, AI-generated concept art for fast exploration and approvals
Seamless conversion to SVG and vector graphics—ready for any device or platform
Transformation of static illustrations into motion-ready assets
Creation of complete icon and illustration systems, tailored to your style and brand voice
My workflow removes bottlenecks: you receive fast concepting, consistent quality, and visuals built for both flexibility and animation.
Brand Alignment & AI Integration Excellence
Need:
Accelerating production timelines while safeguarding brand integrity is essential for enterprise design systems, especially as demands and deliverables grow more complex. Teams need to move faster, but never at the expense of brand consistency or creative excellence.
Mastery:
With 20+ years of traditional craft, I seamlessly integrate AI-powered tools into production workflows while honoring each brand’s unique voice. As a consultant to leading animation studios, I design custom automation systems, author robust prompt libraries (3,000+ prompts to date), and ensure AI is used to amplify—not replace—human expertise. The result: accelerated storyboarding, icon generation, and asset delivery, all underpinned by brand standards and creative rigor.
Design System Documentation Leadership
Need:
Organizations need documentation that goes beyond explanation—it must connect designers’ intent with developer execution, ensuring entire teams stay aligned and productive, even at enterprise scale.
Mastery:
At Meta, I led the documentation architecture for a global learning design system, supporting more than 50,000 employees. Through weekly office hours, real-time reporting, and a commitment to single-source-of-truth practices, I made documentation the backbone of organizational clarity and speed, not an afterthought, but a strategic asset.
Twenty years in animation and illustration have shown me that great products aren’t built by specialists in isolation—they’re crafted by someone who can sketch, animate, document, optimize, and embrace new tools as they emerge. I turn concepts into visual systems: hand-created icons and illustrations, purposeful animation, and thoughtful documentation—all powered by AI-enhanced workflows that make brands memorable and teams more effective. Every project I touch is guided by mastery, curiosity, and the belief that when visuals, motion, and intelligent technology work together, products not only look better—they work better.
Motion Graphics & 20+ Year Animation Foundation
Need:
Great products need more than static screens—they need movement that guides users, tells stories, and makes experiences memorable. Teams want animation that’s not just beautiful, but purposeful, on-brand, and easy to integrate.
Mastery:
I create purposeful motion from storyboard to final delivery—combining classical animation with digital expertise. My approach delivers:
Cinematic product intros and feature demos
UI/UX motion, onboarding, and microinteractions
Animated icons and illustrations
Rapid, collaborative prototyping for your team
Every animation is crafted for clarity and real-world utility, ensuring your product isn’t just seen—it’s remembered.
Classical Illustration Foundation & Digital Systems
Need:
Products and brands require original, adaptable illustration and iconography to stand out, communicate fast, and evolve with changing needs. Teams need artwork that’s unique, scalable, and ready for all platforms.
Mastery:
I blend hand-drawn craft with AI-enhanced workflows to deliver:
Rapid, AI-generated concept art for fast exploration and approvals
Seamless conversion to SVG and vector graphics—ready for any device or platform
Transformation of static illustrations into motion-ready assets
Creation of complete icon and illustration systems, tailored to your style and brand voice
My workflow removes bottlenecks: you receive fast concepting, consistent quality, and visuals built for both flexibility and animation.
Brand Alignment & AI Integration Excellence
Need:
Accelerating production timelines while safeguarding brand integrity is essential for enterprise design systems, especially as demands and deliverables grow more complex. Teams need to move faster, but never at the expense of brand consistency or creative excellence.
Mastery:
With 20+ years of traditional craft, I seamlessly integrate AI-powered tools into production workflows while honoring each brand’s unique voice. As a consultant to leading animation studios, I design custom automation systems, author robust prompt libraries (3,000+ prompts to date), and ensure AI is used to amplify—not replace—human expertise. The result: accelerated storyboarding, icon generation, and asset delivery, all underpinned by brand standards and creative rigor.
Design System Documentation Leadership
Need:
Organizations need documentation that goes beyond explanation—it must connect designers’ intent with developer execution, ensuring entire teams stay aligned and productive, even at enterprise scale.
Mastery:
At Meta, I led the documentation architecture for a global learning design system, supporting more than 50,000 employees. Through weekly office hours, real-time reporting, and a commitment to single-source-of-truth practices, I made documentation the backbone of organizational clarity and speed, not an afterthought, but a strategic asset.
Skills Displayed
Visual Design
Web Design
Prototyping
Logo Design
Branding
Marketing
User Research
UX/UI
Image Making
Video Editing
Stack
Figma
Design
Figma
Design
Illustrator
Vector editing
Illustrator
Vector editing
After Effects
Video FX
After Effects
Video FX
Framer
Web design and development
Framer
Web design and development
Mid-journey
Images
Mid-journey
Images
Premier Pro
Video editing
Premier Pro
Video editing
Canva
Photo manipulation
Canva
Photo manipulation
ChatGPT
AI
ChatGPT
AI
Claude
AI
Claude
AI
FAQ
Questions
Everything you need to know about extending your visual language to motion with systematic creative partnership
1. What makes MakeBelieve's approach different from traditional design agencies?
We don't just execute creative briefs - we architect scalable visual systems. Our methodology combines systematic design thinking with AI-amplified creativity, meaning every deliverable becomes part of a larger framework that your team can build upon. Instead of one-off assets, you get reusable processes, documented methodologies, and the creative partnership to evolve Trinity Design System continuously.
How does AI integration amplify BILL's visual language without losing brand authenticity?
AI becomes our creative accelerator, not our creative director. We use AI tools like Midjourney and Runway ML to rapidly explore concepts, generate variations, and speed production - but every output is filtered through Trinity's established principles and BILL's core values. Think of it as having a tireless creative assistant that helps us deliver more options faster, while maintaining the human judgment that ensures everything feels authentically BILL.
What's included in your systematic documentation approach?
Every creative decision gets documented as a reusable framework. You'll receive step-by-step creation guides, prompt libraries for future AI work, SVG asset specifications, motion principles tied to Trinity components, and implementation guidelines your team can follow independently. It's not just "what we made" - it's "how we made it and how you can make more."
How do you ensure this creative partnership scales beyond the initial project?
We build methodology, not just deliverables. The title sequence becomes a template for future brand moments. The illustration process becomes a system for consistent visual language. The documentation approach becomes your internal standard. Plus, we provide the tools and training for your team to continue this elevated creative work using our established frameworks.
What happens if BILL's needs evolve or Trinity Design System requirements change?
That's exactly why we document everything systematically. Our frameworks are designed to be adaptive - when Trinity evolves, the creative processes we build can evolve with it. The AI integration means rapid iteration and testing of new directions. Most importantly, because you understand our methodology, your team can continue innovating using our proven approaches, whether we're actively partnering or you're working independently.
FAQ
Questions
Everything you need to know about extending your visual language to motion with systematic creative partnership
1. What makes MakeBelieve's approach different from traditional design agencies?
We don't just execute creative briefs - we architect scalable visual systems. Our methodology combines systematic design thinking with AI-amplified creativity, meaning every deliverable becomes part of a larger framework that your team can build upon. Instead of one-off assets, you get reusable processes, documented methodologies, and the creative partnership to evolve Trinity Design System continuously.
How does AI integration amplify BILL's visual language without losing brand authenticity?
AI becomes our creative accelerator, not our creative director. We use AI tools like Midjourney and Runway ML to rapidly explore concepts, generate variations, and speed production - but every output is filtered through Trinity's established principles and BILL's core values. Think of it as having a tireless creative assistant that helps us deliver more options faster, while maintaining the human judgment that ensures everything feels authentically BILL.
What's included in your systematic documentation approach?
Every creative decision gets documented as a reusable framework. You'll receive step-by-step creation guides, prompt libraries for future AI work, SVG asset specifications, motion principles tied to Trinity components, and implementation guidelines your team can follow independently. It's not just "what we made" - it's "how we made it and how you can make more."
How do you ensure this creative partnership scales beyond the initial project?
We build methodology, not just deliverables. The title sequence becomes a template for future brand moments. The illustration process becomes a system for consistent visual language. The documentation approach becomes your internal standard. Plus, we provide the tools and training for your team to continue this elevated creative work using our established frameworks.
What happens if BILL's needs evolve or Trinity Design System requirements change?
That's exactly why we document everything systematically. Our frameworks are designed to be adaptive - when Trinity evolves, the creative processes we build can evolve with it. The AI integration means rapid iteration and testing of new directions. Most importantly, because you understand our methodology, your team can continue innovating using our proven approaches, whether we're actively partnering or you're working independently.
FAQ
Questions
Everything you need to know about extending your visual language to motion with systematic creative partnership
1. What makes MakeBelieve's approach different from traditional design agencies?
We don't just execute creative briefs - we architect scalable visual systems. Our methodology combines systematic design thinking with AI-amplified creativity, meaning every deliverable becomes part of a larger framework that your team can build upon. Instead of one-off assets, you get reusable processes, documented methodologies, and the creative partnership to evolve Trinity Design System continuously.
How does AI integration amplify BILL's visual language without losing brand authenticity?
AI becomes our creative accelerator, not our creative director. We use AI tools like Midjourney and Runway ML to rapidly explore concepts, generate variations, and speed production - but every output is filtered through Trinity's established principles and BILL's core values. Think of it as having a tireless creative assistant that helps us deliver more options faster, while maintaining the human judgment that ensures everything feels authentically BILL.
What's included in your systematic documentation approach?
Every creative decision gets documented as a reusable framework. You'll receive step-by-step creation guides, prompt libraries for future AI work, SVG asset specifications, motion principles tied to Trinity components, and implementation guidelines your team can follow independently. It's not just "what we made" - it's "how we made it and how you can make more."
How do you ensure this creative partnership scales beyond the initial project?
We build methodology, not just deliverables. The title sequence becomes a template for future brand moments. The illustration process becomes a system for consistent visual language. The documentation approach becomes your internal standard. Plus, we provide the tools and training for your team to continue this elevated creative work using our established frameworks.
What happens if BILL's needs evolve or Trinity Design System requirements change?
That's exactly why we document everything systematically. Our frameworks are designed to be adaptive - when Trinity evolves, the creative processes we build can evolve with it. The AI integration means rapid iteration and testing of new directions. Most importantly, because you understand our methodology, your team can continue innovating using our proven approaches, whether we're actively partnering or you're working independently.
Kirk Perry
Systematic Innovation Partner & Motion Designer
I'm the creative partner who helps organizations transform systematic thinking into extraordinary brand experiences. Five years inside Meta's design systems taught me that brilliant frameworks deserve more than utilitarian treatment. I watched teams build incredible systematic foundations, then present them as mere documentation. So I developed a methodology that treats design systems as cultural artifacts worthy of artisanal craft and cinematic reverence. Now I partner with forward-thinking organizations to transform their internal tools into sources of pride, their documentation into storytelling, and their systematic thinking into scalable creative advantage. Through analog craft that becomes digital precision, I help teams rediscover the joy and human connection behind their most systematic work.
Here's what I discovered: you already have everything you need. The powerful aspects of who you are haven't disappeared - you've just hidden them away due to societal pressures of fitting in. Your archetypes are your manual for operating in your power. I don't help you become someone new - I help you uncover and decipher the instruction manual you were born with. Because the world needs the real you, not another version of what everyone else thinks you should be.
Kirk Perry
Systematic Innovation Partner & Motion Designer
I'm the creative partner who helps organizations transform systematic thinking into extraordinary brand experiences. Five years inside Meta's design systems taught me that brilliant frameworks deserve more than utilitarian treatment. I watched teams build incredible systematic foundations, then present them as mere documentation. So I developed a methodology that treats design systems as cultural artifacts worthy of artisanal craft and cinematic reverence. Now I partner with forward-thinking organizations to transform their internal tools into sources of pride, their documentation into storytelling, and their systematic thinking into scalable creative advantage. Through analog craft that becomes digital precision, I help teams rediscover the joy and human connection behind their most systematic work.
Here's what I discovered: you already have everything you need. The powerful aspects of who you are haven't disappeared - you've just hidden them away due to societal pressures of fitting in. Your archetypes are your manual for operating in your power. I don't help you become someone new - I help you uncover and decipher the instruction manual you were born with. Because the world needs the real you, not another version of what everyone else thinks you should be.
Kirk Perry
Systematic Innovation Partner & Motion Designer
I'm the creative partner who helps organizations transform systematic thinking into extraordinary brand experiences. Five years inside Meta's design systems taught me that brilliant frameworks deserve more than utilitarian treatment. I watched teams build incredible systematic foundations, then present them as mere documentation. So I developed a methodology that treats design systems as cultural artifacts worthy of artisanal craft and cinematic reverence. Now I partner with forward-thinking organizations to transform their internal tools into sources of pride, their documentation into storytelling, and their systematic thinking into scalable creative advantage. Through analog craft that becomes digital precision, I help teams rediscover the joy and human connection behind their most systematic work.
Here's what I discovered: you already have everything you need. The powerful aspects of who you are haven't disappeared - you've just hidden them away due to societal pressures of fitting in. Your archetypes are your manual for operating in your power. I don't help you become someone new - I help you uncover and decipher the instruction manual you were born with. Because the world needs the real you, not another version of what everyone else thinks you should be.